Most charitable organizations in Oklahoma City operate on fairly tight budgets. Even the larger, more well-known nonprofits in the city tend to watch every dollar they spend carefully, since most of their money comes from donations. But nonprofits need to be careful not to fall into the trap of being too tight with their money. Failing to spend money on things like marketing can be short-sighted and actually hurt a nonprofit in the long run.
Rather than looking at marketing as an expense, nonprofits need to start seeing it as an investment—an investment in the growth of their organization and a way to bring in more financial support.
The average nonprofit doesn’t have a marketing team or even a dedicated marketing expert on their staff, but that doesn’t mean they can do effective marketing. It just means they might have to get some outside help. Fortunately, there are nonprofit marketing agencies in and around Oklahoma City that can offer a ton of value to small and medium-sized nonprofits!
A good nonprofit marketing agency in Oklahoma City will work with your nonprofit’s budget to get the best return on your investment. One strategy they might employ is helping your nonprofit apply for and receive a Google Ad Grant, which provides nonprofit organizations with free advertising dollars to use on Google Ads (up to $10,000 per month worth of advertising dollars)! Then, the nonprofit marketing agency can run Google Ads on behalf of your organization that will help bring new visitors to your website where they can learn more about your cause and the work you are doing.
Another affordable marketing tactic that a nonprofit marketing agency in Oklahoma City might employ is email marketing. Email marketing is a very affordable way to reach a lot of people all at once. If your nonprofit already has a healthy email list, the marketing agency can jump right into email marketing. If you don’t, they can work with you to grow your subscriber list, and then use it to help meet your organization’s goals for growth.
Social media is another great place to help bring awareness to your cause and find like-minded people who might want to support it. Targeted advertising on platforms like Facebook, Instagram, and others can introduce your organization to a whole new audience that you might not be able to reach otherwise.
When you work with a marketing agency, they often have a team of people on their staff, with different team members specializing in different aspects of marketing. You get the benefit of working with a well-rounded team of experts who can handle all aspects of marketing for the benefit of your nonprofit.
To conclude, marketing agencies aren’t just for businesses! A marketing agency in OKC that works specifically with nonprofits can make a huge difference in the number of people you can reach, the amount of support you can raise, and the overall growth of your organization.
